The Powerful Man Movement: In House Marketing Master

Who You Are:

You are a world-class marketer looking to work with a team that is on a mission to make the world a better place. You’ve been very successful in digital marketing and are looking to continue to use your expertise on a project that is both dynamic and fulfilling. You value working independently, yet also with a team, collaborating.

Who We Are:

We are The Powerful Man, a men’s coaching company specializing in helping married businessmen save their marriages, their families, and themselves. We transform the lives of our clients on a daily basis. We treat our team like a family and stick to our core values: 

• Laugh It Out: We enjoy the journey and laugh at ourselves along the way
• Live It Out: We live a FUCK YES live! 
• Call It Out: We call out the gaps and the greatness we see in ourselves and in others
• Sort It Out: We drive it home

Your Top Priorities:

• You absolutely crush paid marketing (Facebook, Youtube, Google)
• Your email marketing is a force to be reckoned with, consistently converting prospects for Frontend and Backend offers
• You’re sufficiently skilled at organic marketing, understanding SEO performance, and contributing to organic growth strategies
• You’re capable of building, growing, and providing leadership to a team that you directly manage

Job Requirements To Be Successful:

• A minimum of 4 years of digital marketing experience
• Must show 3-6 months of ad campaigns with client acquisition results
• Experience managing digital ads across multiple platforms 
• Native English speaker
• Working knowledge of HubSpot
• Proven track record in paid advertising: Google Ads certified (search, display, and video ads), YouTue Ads experience, Facebook/IG Ad experience, LinkedIn and TikTok ad experience a plus
• Experience with A/B testing, list management, segmentation, personalization, growth/acquisition, re-engagement/win-back campaigns, campaign, and customer journeys.
• Desire to work in a collaborative, dynamic, flexible, and team-oriented environment while managing one’s own time and responsibilities effectively
• Firm understanding of analytics and tracking/reporting 
• This is a full-time job, so no side-hustles are accepted

Job Responsibilities: 

• Design, develop, and execution of company content, collateral, and social media marketing.
• Strategize and manage campaigns across paid social and display channels based on specific KPIs
• Manage budget, forecasting, and campaign optimization (pre and post buy analysis)
• Conducting market research and analyzing demographics, media usage, psychographics, and buying patterns to define the target audience and campaign requirements.
• Developing advertising strategies and campaigns to most effectively reach the desired audience.
• Coordinating and overseeing the development and launch of campaigns.
• Managing budgets and monitoring campaigns costs and ROI metrics.
• Tracking and presenting campaign data such as views, click-throughs rates, engagements, and customer conversion rates.
• Monitoring audience and media trends, practices, and new technologies.
• Ability to manage an outsourced or in-house team
• Email marketing – including, but not limited to managing the production of daily/weekly marketing emails, email segmentation, insuring deliverability, split testing, and campaign creation
• Manage website content to align with overall digital presence and strategy. Collaborate with internal teams to build new landing pages, optimize the user experience and improve SEO.
• Stay up to date on best practices in both the coaching and marketing industries
• Ability to work remotely

Compensation:

• Pay based on experience. 
• Travel and growth opportunities

 

If you feel confident that you can fulfill this role at the level of “excellence”, then please send your resume and cover letter to darcy@thepowerfulman.com