Episode #968
Ever have a song take you back to a moment in your life—instantly?
That’s not just nostalgia. It’s your nervous system responding to sound.
In this episode, I sit down with Levi Goins, the man we call the “ranch wizard” at TPM—but today, we’re tapping into one of his true gifts: the healing power of personalized music.
Levi’s been quietly changing lives behind the scenes using custom music therapy tracks. We’re talking about music that’s actually designed to anchor you into the man you want to be—whether that’s the calm leader walking through your front door or the powerful father fully present with his kids.
We get into how sound affects your emotional state, how to create music that becomes a personal trigger for peace, presence, or energy—and why even guys with zero musical talent (like me) can do this.
This isn’t about learning an instrument. It’s about creating something that sticks with you, wherever you go, and gets you back to your best.
You don’t need a playlist. You need a personal soundtrack.
Ready to Turn Things Around?
Click the link below and grab your free copy of A Man’s Guide on How to Save Your Marriage Without Talking About It.
I’m buying the book for you—just cover the shipping. No fluff, no drawn-out therapy talk. Just a proven step-by-step plan to bring the love, respect, and connection back into your marriage.
Ready to stop guessing and start fixing your relationship?
Hit play on the free training here: thepowerfulman.com/scales
You’ll walk away knowing exactly where things went off track—and how to bring it all back.
🎧 Want to connect with Levi?
📧 Email him directly at: goins87@gmail.com
.
Hungry for more?
Head over to our BONUS page for special access to some of the deeper tactics and techniques we’ve developed at The Powerful Man.
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Transcription
Doug Holt 0:00
We spent that time together, which was a lot of fun, and me trying to learn to play music and play notes. But then also at the end of it, what you did is you went back and you edited and did your music thing—your music magic. You sprinkled some music magic on it, and then I ended up with this really cool track, which is like a customized track that has some of the things I was talking about that would come in at the right times along with these sounds. And it wasn’t just musical instruments, but that, for me, it was sounds of nature. There were other things that you mixed in there, and I use that track anytime I want to go back to that state.
Hey guys, welcome back to another episode of the TPM Show. Today, I have a very special guest, someone who’s near and dear to me. I have Levi now. Levi here was originally brought on to the TPM Ranch as our ranch wizard, but he does so much more. And a lot of you guys have had the opportunity of meeting Levi if you’ve been to the ranch, so you know the depths of what he does and what he’s capable of, and he plays an instrumental role here in what we call the movement.
But today, Levi and I are going to talk about something else. Levi’s got what I would call a gift. He’s got a specialty, his true passion, that really runs through him. And if you’ve ever wondered why you feel better when you hear certain songs, or maybe it brings back a memory, or things of that nature—well, we’re going to dive into a little bit of that. But it’s much more nuanced. So make sure you stick to the end, because we’re really going to talk about some interesting subjects and tie this all into why it matters to you. Levi, thanks for being here, man.
Levi 1:45
My pleasure. I like what you did there with “instrumental.”
Doug Holt 1:47
There you go. Well, this is great. It’s a long time coming. We’ve been talking about this for a while, and I’m trying to wrap this around because you do so many things—which is probably your hindrance, right? You’re a man of many skills, but one of your passions is music—what I’ll call music therapy or healing with music. Tell me a little bit more, or the listeners I guess, a little bit more about what that is.
Levi 2:14
I think a lot of people utilize music in a lot of different ways, and sometimes people can get a little bit wrapped up in a specific type of music, and that can define their attitudes or their actual approach to life for quite some time. And it’s not common knowledge that music can be used to get out of bad states of mind or encourage cardiovascular exercise—running, runner’s high—people can get that from a song that they used to hear when they were little and it was a good experience for them back then.
So healing through music can be done in many different ways, but what I think is my best offer for it myself is to be able to create something with someone and kind of create a memory through that. Because music very easily reminds us of the times that we’ve heard it before, kind of like a smell or a taste or a feeling that you have. You can very quickly go back to that time and space, and music—I think music, among a lot of different things—has a very good hold on the mind.
It’s one of the best approaches to get to that state. You’re instantly transported when that first note hits and you’re like, “Oh, that tone… what is that, Lord of the Rings? Oh, is that Gladiator? What is that?” And some people are really, really good about knowing the whole course of it and can go through step by step. And I think everyone is affected the same as far as its ability to capture emotion.
Doug Holt 3:48
Yeah. I mean, that’s why so many companies spend so much money on a hook, like, right? Basically a jingle, if you will, because when we hear it, we associate that jingle with the company. But you can also do it with songs. There are certain songs you hear at certain moments—closings of a bar, or when I go… I have a workout playlist that conditions my mind that, “Hey Doug, we’re now going to be working out.” But I also have certain playlists I listen to when I’m writing, or when I’m focusing on coaching, or if I want to chill out with my kids. There’s certain things, and to your point, there are songs—specific songs—that bring me back to childhood memories or things with friends.
Levi 4:29
The healing aspect, that’s, I guess, the hardest part to kind of dive into without getting too technical. The idea is not necessarily sitting in a drum circle and being on a steel drum, or it’s not learning the wood flute and sitting in a tree and thinking about your ancestors if you’re Native American—that kind of stuff. It’s more, okay, what makes you as an individual feel this way? What makes you want to create or get up and go and run and lift really hard—the hardest you have ever lifted?
What does that for you? And so it’s a culmination of looking at your past and a bit of—not psychotherapy—but just analyzation of who you are as a person. And then, like, what genres did you grow up around? Was it jazz, or was it metal, funk? What has that background in your life? And then, what do you enjoy? What makes you excited, or what makes you sad? And how can we utilize that to then develop a track, or maybe a soundtrack to your life kind of thing? And then, where can that be utilized best in your life?
Doug Holt 5:44
Yeah. So you recently had a group—it’s a subgroup of The Powerful Man—called The Powerful Christian Man, and they had their retreat here. And you did an event for them—a healing therapy session, which I’m calling my words, not yours—and they raved about it. So I wasn’t here for it, but I came in, I think the next day or the day after, and they were raving about how cool it was and what they discovered and what they were getting out of it. We’ll go to that in a second. But how did you get into this?
Levi 6:16
Music has always been a big thing professionally. I guess you would say where the ranch is, here in Oregon, the school systems are very much about art and culture. Music’s one of those things, and so they have you—if you can afford it, or if you can’t, the school helps you with that—you need to get an instrument when you’re in sixth grade. So you either go into choir, so you have your instrument already, or if you’re not so much into singing, and might make you not feel so good, you go into band.
And if you’re like, okay, I can do the drums, or if you’re like, oh wait, clarinet—that’s cool, that sounds awesome—they foster that for you. So I started with clarinet. My dad had a saxophone. He gave that to me, and saxophone and jazz kind of took over for the next eight, nine years, and we competed competitively all over the United States at the professional level, which was really cool—to take a high school band and compete professionally.
So that started the basis of knowledge—like why the structure is this way, and notations and pitch and all of that. So that appreciation for the craft started young—so 11 years old. But then as far as wanting to bring this to people and curating an experience, that began, I would say, after 23–24, really starting to figure out my place in the world.
And I knew I had this passion inside. It’s really easy for me to begin a feeling when I know a track is going to come up. It’s very easy for my mind to be manipulated, as it were, by sound. And I thought, well, if this can happen to me, I’m not the only person. There’s got to be other people out there that feel the same gravity for these different sounds.
So if I can utilize that and take my passion for hearing the music and get other people to hear it—maybe the same way, or hear it the way that they want to—and together bring in something new, I started down that path a bit. So in Europe for about, let’s see… nine years I was studying under a guy that worked at Universal Records of Paris, and he taught me the digital composition. So that’s where all of the organization of ideas really took root and then evolved from there.
Because when you can think about something and then manifest it in the real world quickly, that’s a really easy way to make money, but it’s also a really easy way to help people around you. So that was definitely, I think, the start of where this really is starting to take root in my life—was learning how to do it from digital to the real world. We can hear what you’re thinking now. That’s great.
Doug Holt 9:04
You shared with me, like, you were actually on a boat at one point, right? And I think it was Antarctica—is that correct? And you were inspired there. You had some downtime, and you decided that kind of gave you a twist of like, hey, this is a path where people are using your knowledge, your skills, your passions to actually help make a big change in the world, right?
Levi 9:24
Yeah, so there’s a documentary that was available on the boat to watch, and that little passage between South America and Antarctica is probably one of the most dangerous in the world for water. So the boat’s moving around like this, and you’re a little sick. So when you’re not up working on engines and such, you’re trying to lay down and not throw up.
And so one of the documentaries that was available was called Alive Inside, and it’s all about this scientist who’s gone around and gotten all of these iPods donated to him. And he’s going to these hospice bedside of these people—they can’t remember their name, they can’t… they’re not speaking, they’re not responsive to stimulus—and he gets them to wake up.
And you can see their eyes bring back color, you know, that’s glazed over or gray or whatnot. They are just immediately sent back to when they were younger, or they have the capacity to be who they were 10 years previously just because of hearing something. And at that moment, I thought, wow, why isn’t this being done everywhere?
And the truth is, there’s a lot of music therapy going around in the United States at least, and that’s beautiful in itself. But when you look into the regulations and the licensures and permits and all of this stuff, it doesn’t seem like it’s being taken advantage of as much as it should—especially everyone can utilize that feeling, right?
We all get into those lulls, and when you have something that instantly brings you back to life out of almost a comatose state—that’s magic in a pill, right?
Doug Holt 11:01
Yeah, absolutely is. And you and I did a session together, which was awesome. I mean, one, it was fun for me, because I have no music background other than listening to music. So—and what we did, if I can talk about that a little bit—is you would have me… we went through like an interview, if you will, kind of where you’re interviewing me, asking me questions—likes, dislikes—but also like, what do I want a track… if I have a customized track to bring up within me, right?
Look at me—peace, saving time, getting time. And then after that was done, then you would have me create music, and you would create music based on what I was trying… what I was describing and the feeling and the environment that I was thinking of. You would go, “Hey, does it sound like this?” “Not really.” “Okay, maybe a little more like this?” And you had tens of thousands of sounds, maybe more, to go through. And so we spent that time together, which was a lot of fun, and me trying to learn to play music and play notes.
But then also at the end of it, what you did is you went back and you edited and did your music thing—your music magic. You sprinkled some music magic on it, and then I ended up with this really cool track, which is like a customized track that has some of the things I was talking about that would come in at the right times along with these sounds. And it wasn’t just musical instruments, but that—for me—it was sounds of nature. There were other things that you mixed in there. And I use that track anytime I want to go back to that state.
Levi 12:40
So with the individual versus group session—if we can go to TTCM—the fantastic thing about being one-on-one is that there’s not a lot of outside distraction or stimulus. You can really focus in. But what’s kind of cool on the group session was the input. Everybody had an idea, and they wanted to be a part of the whole. What I appreciated more about the individual session is that I felt that we got into a space that was easy to work linearly. What was cool about the group is there was just a lot of things that had to come together in a whole.
And with the group, it kind of showed a three-piece movement. So in the beginning, it was kind of representory of their first couple of days here. And then the middle of the piece kind of showed them gathering together their ideas and whatnot, and the end of the piece is all of them in harmony. And that’s amazing. And it was—it was such a fun—I didn’t expect it to turn out as good as it did. And it’s awesome that the guys had a great time.
But when you’re one-on-one, you really get to know the other person in a different state and a different level. And I think that that’s super beneficial if that person needs more. And yeah, the group session is a little bit difficult, because you’re trying to keep, you know, 11—know, 11 guys tuned in and, this is great. He kind of sucks at saxophone, but I’m encouraging him, and he’s gonna go, let’s get this done.
Nobody sucked at playing instruments. Everybody did a great job, by the way. But it’s hard to retain attention throughout a span of time when people aren’t professional at what they’re attempting, right? But when you’re with somebody else, there can be frustration, and “I want it to sound like this,” “This is what I’m looking for,” and we can’t quite find it. But working through that and then finding what you’re looking for—it’s almost like a light bulb moment. Like, not euphoria, but Eureka. And that “Oh, that’s it. This is what I’ve been looking for.” And I really like those moments because those are the memories that will last.
Doug Holt 14:44
Yeah, I mean, I’m telling you, these guys were over the moon about it. They were telling me, like, “We didn’t know we had a singer in the group.” “We didn’t know this person could do this.” And I think when you think about it from—so, I know my personal experience was amazing. And the group’s… getting what I thought was really cool of it is they always will have this memory. It’ll always take them back to this event, this bonding, and what they’re trying to achieve, right?
This is a Christian men’s group that was getting together. So I think it’s always going to take them back to their faith, always take them back to the brotherhood they have. And trust me, getting a group of guys together is like herding cats. I do it all the time. It’s a bunch of 14-year-old boys all of a sudden. But they’re having a great time. You know, that was—in and of itself—facilitates healing, the way I look at it, right?
They’re laughing, they’re trying new things, they’re really getting out of their comfort zone—you know, whether it be singing or doing something else—which is, in itself, a really cool thing. Let alone having that professionally orchestrated but also perfect—no pun intended—but professionally also edited or mixed.
Levi 15:54
Yeah, the camaraderie that I’ve had with friends personally, and then people that I’ve worked with on the boat and doing shows and that kind of thing—there’s not a lot of other spaces like that. Sports is a good example, but when you’re making something that’s entertainment first, right? When you’re making something like that with somebody else, it’s a new experience. You don’t get a lot of in other places.
When we go to the gym together, you have a lot of knowledge in that. I was born—not born, excuse me—raised going to the gym, and so it’s something that we have a lot of commonality. And when somebody doesn’t know a lot about music and they’re coming in, but they know themselves and they know what they want out of the experience—that relationship, I really like that. You don’t get that in many other places.
Doug Holt 16:43
No, you don’t. So what are some reasons? Obviously, you mentioned this documentary. We mentioned me and the Powerful Christian Man group. What are some reasons somebody might want to do this type of session?
Levi 16:56
Yeah, when you are curating a track and you’re building this story, there’s a lot of mathematics in it. There’s frequencies, there’s tempos, there’s counts, and the flow on all of it is—it’s very fractal. So looking at that, mathematics is everywhere in our lives, and music can be as well. I start my day almost every day listening to some music on the way to the ranch. And I would say this would be most beneficial for people who have felt like they’ve experienced so many things. Most of the men in the movement—they’re just, they’re very experienced in their businesses. They’re successful.
Doug Holt 17:36
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Levi 18:29
When they’ve gotten to a point where they feel like they’ve done almost everything—like, what else is there in life to enjoy? Like, what’s my next thing? I think it’d be great for those kind of people. I think it would be great for people who feel like they’ve lost a little bit of direction—they need to hone in. I feel like it would be great for people who are a bit disillusioned—maybe jaded is a good word. This type of experience is a foundation for new vigor. When you feel like the hairs on your body stand up a little bit—like, “Oh, I’m awake again.” It’s for people who need a little bit of a Thor’s hammer—like, waking up.
Doug Holt 19:11
I love it. So when I think about this from my angle, as a coach, and I think about some of the men that I work with through the movement—what I’d like, a couple I’m going to recommend, I’ve told you a couple of the guys, come work with you—is to really establish an anchor, right? And what I mean by that from a psychological perspective is a way for them to trigger a response.
So for some of the guys, when they come home from work, they don’t decompress properly, or they can be too needy—the quote “nice guy”—they can go into that realm, and I want them to get out of it. So we’re working on decompression routines, working on other things that allow these men to really step into the natural, powerful man that they are.
And this is another tool that they could really anchor in that, so every time the track plays, it takes them back to that state. So when they put their hand on the doorknob and turn it and open that door to their house, they know they’re the lighthouse, the man of the house, and they can step further into that role, so they don’t backslide.
Levi 20:16
Yeah, and what’s great about this is it can go anywhere—just a little ear pod or your car. It can be with you anywhere like that.
Doug Holt 20:26
I do too. I mean, one of the most common things I hear from guys is, “I don’t have time. I don’t have time to decompress. I don’t have time to do…”
But your car is an easy way of doing it. We all—most of us—drive now. Some people work from home, but if you’re working from home, chances are you’re in an office or bedroom by yourself. You just keep the door shut, and you take two more minutes to do some breath work and listen to a customized track.
And it’s hard to describe—“customized track” doesn’t do it justice. It’s really difficult for someone to understand what it does sound like. There are so many elements. You spend hours upon hours doing the mixing and editing of the tracks.
But to have that and allow that to bring myself or another man—to bring them to the state that they want to be in—I mean, they could literally have 10–12 tracks. Like depending on, “this is best father,” “relaxed,” “workout,” or “be the lighthouse for their family,” whatever it might be. They could have a whole litany of them, right?
Levi 21:26
Yeah. So the coolest thing about this is—like a tailored suit—you’re going to have your background, you’re going to have your tastes, and you’re going to have your personality, and all those offer a litany of different approaches to life, right?
And with music, there are so many genres, especially now, because everyone has access to knowledge to teach them how to play an instrument. So then you have all of these different personalities making it, and somewhere out there is a sound—and a few—that can go together well that will help you perform this action or be in this state of mind.
And no matter what it is, you can manufacture the experience to tailor exactly what you’re looking for. So if your day is subdivided into 10 different actions—waking up and getting to work, coming home and seeing the kids—then you can have 10 different themes, soundtracks to those 10 different categories. And there’s not much else in life you can do to really tailor your lived experience like that. I think it’s very unique that way.
Doug Holt 22:49
It is very unique, and it is very tailored. Does somebody have to know how to play an instrument in order to do this?
Levi 22:56
Not at all, which is amazing, right? So going back to the TPCM—there were 11 guys there—and I asked all of them to be a part of it, right?
And what was cool with this—and it’s not going to necessarily pertain to the individual sessions—but with all, you know, there are 11 guys, right? Myself included, I helped them out. So there’s 12, total. We did different notes to make a harmony. So everybody—I just asked everybody to, if you can’t sing, hum. And everybody can hum. If you can speak, you can hum. So that’s great.
And that worked out really well, because we kind of got this gothic cathedral essence going on when we’re all singing together these different harmonized notes, and it sounds like a Christian chant from some monks, like, 2,000 years ago. Cool. Great. This is really fun. But my point to that was, we had a couple of guys in there that had never touched an instrument, and they helped make the whole. So if I can do that with 11 other people, I can definitely do it with one.
And with that being said, you know, tapping on the couch at a steady beat—if you can do that, that’s music right there. And if you can’t do that, there’s a lot of other things that we can do. And if, like—if keeping a beat… “I was never a drummer,” “I’m a bad dancer”—all these excuses, right?
Well, you can still think, because you’re speaking, or you’re hearing this podcast right now, and you’re going over what we’re saying. If you can do that, you can think of a story. You can talk with me about a story, and from that, we can curate something that is inside here and make it come out—and make it come alive, really. And that’s beautiful in itself, too. The eureka moment—anybody that can tell a story can have one of those with music.
Doug Holt 24:38
Yeah. I mean, I have no music background at all. I think I played the keyboard for, like—you know, like, I can play a part of a song, and that’s it. Just wasn’t my thing. But we were able to—or you were able to—come up with ideas and just ask me questions: “Does it sound like this?”
And again, you had, you know, 10,000 things—you know, notes or musical instruments or sounds, if you would—and we’d slowly narrow it down. Like, it’s a horn, but it’s not that horn. Okay, does it sound like more like this or more like that? And eventually, we went through and we’d find the exact thing. And gosh, half—more than half—of the instruments that you pulled up, I’d never even heard of.
Levi 25:21
The tracks are very cool in that we can come back to the piece that we made together. In 10 years, it’ll be the same where we left it, and we can change it all up. We can add just a little bit here and there, but like a painting—if you treat it right, and you put the, I don’t know, the long-lasting paint or whatever they do to keep the Mona Lisa the way it is—if you wanted to, you could come back and give her some thicker eyebrows or a nicer smile or what have you. And that’s amazing.
You can’t do that with food. If you leave your body too long, it atrophies. This will be here forever, as long as the solid-state drive or the Spotify company stays alive. And that’s really special, because five years from now, if, God forbid, anything bad happens to you, you want to revisit that and kind of morph it a little bit to give you something to deal with—whatever trauma you’re going through.
If something really good happens and you’re like, “Hey, this part right here is a little slow. I want to play this at my new wedding. I’m finally getting married,” or whatever it is, and you want to make it happy, that’s a possibility too. So I really like that aspect a lot. Very different.
Doug Holt 26:33
Do you think people will change tracks more, or they come back and get a totally new one?
Levi 26:38
That’s an interesting question. Personally, I love just going back and listening to music I made 15 years ago, like, “Oh, the beach in South France. That was amazing.” And I would never change that, because that song instantly brings me back to that point. So I like to leave my stuff. I would probably say, more often than not, it would be new.
Doug Holt 26:58
I would think so too. I think I’d want to remember—like if I was doing it for an anchor point or for a trauma—if I was past that, I think I’d go back and go, “Okay, that’s great,” or I could shelve it and just say, “You know, I don’t need to listen to this anymore. I was working on X, solved that, now I’m working on Y. Let’s get on that track.”
Levi 27:18
Yeah. When I brought up earlier—when people get into these, not funks, but states of mind where they go back and listen to the same thing—and it can be, you know, heavy metal. There’s a good two and a half years where all the guys I was hanging out with in high school, they were learning how to play heavy metal bass and guitar and all that. And I would listen to it a lot, and it’s a foundation now for my workout mix that I listen to because of all those angsty teenage testosterone-running hormones, right?
All these memories are there. I’d say that there is a good chunk of this experience where it’s cathartic. You make it, you get it out, you listen to it, and then maybe you never listen to it again. But what I would like to try and do is stick on the positive—like, dealing with things and letting them go. That is positive in a way. But I think mainly what I would focus on is having something that you can revisit and kind of hold, like a child. Like, “This is very important to me. I don’t want to give this up.”
Doug Holt 28:21
Well, I know you’ve shared with me some of the aspirations of where you’d like to take this. And one of your goals, I believe, is to be able to take this and provide it to people who don’t have the opportunity of going to someplace like the TPM ranch.
Levi 28:36
So my fiancée and I have been talking about a nonprofit. We’ve been blessed to be given a motor vehicle, and we might gut the inside and turn it into a mobile studio. The idea with that is to go to these hospice beds—like the documentary Alive Inside—go to these hospitals, retirement homes, or these Ronald McDonald Houses for children that are going through very severe illnesses. We’d like to go to these places, and maybe these children want to play an instrument, or maybe they just want to sing, or maybe they just want their voice to be heard by other people.
Or if a person that’s in hospice care or a retirement home doesn’t get to see their family very much because their family are working so hard to maintain their stay in these places—maybe they want to tell them about certain things. Alan Watts has been used quite recently a lot. He’s a philosopher in these different tracks, and it’s just him talking, but the music’s so evocative that you find yourself being stimulated from two different areas of the brain. And I’d love to do that with these people’s stories, right? I love that. And there’s a lot of people out there that want that, but they’re like, “I don’t have the time to do that.” So this is where a nonprofit would be great.
Doug Holt 29:52
Awesome, man. I love the mission that you’re on. I love the gifts you’re doing. I love all that you’re doing for the movement, for the men that come here to the ranch. We’ve got two events coming up, so you’re juggling a lot—just getting them organized and getting everything going. You truly are the wheels that make the machine work. So thanks for all that you’re doing.
Levi 30:24
Yeah. So any guys that are in The Powerful Man app—if you’re in the TPCM subdivision of that app—the song’s there, so you can go and listen to it. So that would be a great tool. For anybody else, I’m on the app as well. You can find me there. Or my email is goins87@gmail.com, and I mean, I can juggle a lot of things, so a bunch of emails coming in—I’m pretty happy with that too.
Doug Holt 30:51
Sounds great. Well, thanks again, Levi, for everything, man.
Levi 30:53
Thank you, gentlemen.
Doug Holt 30:54
As I always say, in the moment of insight, take massive action. I did a track with Levi, but go through your own music, right? We all get these songs stuck in our heads. What song is stuck in your head? Is it the right one? Is it the wrong one? If you were to look at yourself from a third person—that’s something I’m always thinking about, right? I woke up the other day with a song stuck in my head for what I felt was a random reason, and I was like, “Man, the lyrics of this song aren’t filling me up. It’s not positive.” It was a generic song, and it was actually the opposite route I wanted to go.
It made me think about the subconscious mind, and I was thinking about Levi as well and what he’s doing. It’s like, “Man, I’d rather have that track stuck in my head that’s positive and reminds me of great experiences.” And I’ll be probably trying to get my family in here for some moments with Levi—and as well as other men. If you’re in the movement and you’re coming to the ranch, highly recommend finding a way to book a session with Levi while you’re here.
But whatever you do, guys, do something. As always, and we’ll see you next time on The Powerful Man Show.
