What's the wolf logo all about?

Our wolf is meant to represent the different aspects of A Powerful Man, archetypes of an Alpha. The Lover and The Leader, The Protector and The Provider. The Companion and The Counselor.

The jaws of the awakened wolf draw blood with the same ferocity and grace with which they hold the rose. The Powerful Man is as gentle as he is fierce.

Also, it just looks cool as hell.